About the Role:
Reporting to the Senior Digital Marketing Manager, the position is responsible to meet targets on Paid
Ads, particularly Paid Search, Affiliate Marketing, Paid Display Ads, and SEO.

Key Responsibilities:
• This position is in charge of coordinating with third party agencies for the media planning, buying, and
optimizations for paid digital campaigns.
• Is proficient in Google Ads, Google Analytics, Facebook Business Manager, and Google Data Studio.
Tableau knowledge is ideal.
• Create new customer acquisition programs that would drive traffic to site and achieve Returns on Ad
Spent.
• Understand and provide insights on customer behavior based on media activity & related site behavior
using Google Analytics.
• Review product, customer satisfaction/feedback, and recommend action points based on data and
business strategy.
• Monitor, manage & report on paid media budget and KPIs.
• Manage, create Paid Media content for regular & special campaigns.
• Manage, create SEO strategy to grow organic search KPIs.
• Can manage and run both brand-building Awareness campaigns to support overall Integrated Marketing
Campaigns, and also performance campaigns to support online store sales.
• Work with internal departments, media agency & creative teams from planning to implementing
campaigns.

Key Qualifications
· Excellent communication skills and attention to detail
· Strong leadership and interpersonal skills
· Proven organizational, analytical and decision-making abilities
· Has customer service mindset
· Technical knowledge on website and application management, data driven, analytical and solution-
oriented, growing paid media channels
· Capable of using Google Tools, managing agencies/vendors
· Bachelor’s Degree holder of any discipline.
· At least 5 years related experience